About Us

Some stories begin with a dream.
Ours began with a name.

Two friends. Two hearts. One shared passion.
And beautifully, both named Veena.

For years, jewellery was more than an accessory to us,  it was memory, emotion, identity. A pair of earrings worn on a brave new beginning. A ring gifted in celebration. A necklace that carried strength on difficult days. We didn’t just wear jewellery, we treasured it.

People often joked that it was destiny that two women with the same name found each other. But we believe it was more than coincidence. “Veena” symbolizes harmony, like the classical instrument that creates music when every string is perfectly tuned. That harmony became the soul of our friendship, and eventually, our brand.

And so, TBYVEE NEW ZEALAND — Treasured By Veena was born.

Not just treasured by one Veena.
Not just by two.
But by every woman who chooses pieces that reflect her story.

We created TBYVEE as a modern lifestyle jewellery brand for women who value meaning as much as style. Each piece in our collection is handpicked with intention — blending contemporary elegance with timeless charm. Minimal yet expressive. Modern yet soulful.

Our vision was simple:
To curate jewellery that feels personal.
To create collections that feel discovered, not mass-produced.
To celebrate individuality through thoughtfully chosen designs.

TBYVEE is about friendship turned into purpose.
About passion turned into creation.
About a shared name that became a shared dream.

Every piece you wear from TBYVEE carries what we believe jewellery should always hold — emotion, confidence, and a little bit of magic.

Because the most beautiful things in life aren’t just worn.
They are treasured.

— With love,
Veena & Veena
Founders, TBYVEE NEW ZEALAND